Concept-to-press branding, website direction, copywriting, photo direction, art direction and media relations for the Bamboo Bike Studio (BBS) startup. Responsibilities included developing the founding brand and marketing strategy, creative direction, copy creation and project managment for the original bamboobikestudio.com website, and art direction for the t-shirt design. Additional responsibilities included seeding the BBS story in select online and print media outlets, and managing all communications with online and print media.